A Fabulous Suggestion and Several Things to Consider

"In making a speech, one must study three points: first, the means of producing persuasion; second, the language; third,the proper arrangement of the various parts of speech. "

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I'm going to tell you how to write a speech. I'm going to tell you how to write an essay. I'm also going to tell you how to handle a customer service call. All thanks to Aristotle.

I'm going out on a limb here. And I'm going to paraphrase. And I'm probable butchering Aristotle's original intentions by his quote above. But I do know that 2,300 years ago, Aristotle outlined elements of speech, or rhetoric, and gave us a road map. Since I couldn't find his original quote to impress all y'all, suffice it to say this is how it's summed up:

1. Tell 'em what you're gonna tell 'em.

2. Tell 'em.

3. Tell 'em what you told 'em.

Yep. A simple three-step process for writing or giving a speech.

But wait. My high-school AP European History teacher told me that this was the process for writing an essay. He told me this is the way to remember the Topic Paragraph, Body, and Conclusion.

So who was right? Surely Aristotle, for as smart as my teacher was, he's no match for the Greek superstar. But, well, yeah. I guess my teacher could use this same speech-writing step-by-step for writing an essay too. In fact, I did quite well writing college essays after taking AP European History (M teacher would say, "I'm not teaching you about European History in this class. I'm teaching you how to write").

So let's say they're both right. That little quip works for writing speeches AND essays.

I'll tell you this: it works with ALL communication. And I'll even put my own twist on it for when you're working with clients. Trust me, they'll appreciate it:

1. Tell 'em what you're gonna do .

2. Do it .

3. Tell 'em what you did .

It's a simple formula, but will do wonders for your client relations, employer relations, and customer service. Try it!

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